No subscriptionNever pay monthly
Free appiPhone & Android
One-off costFor the tag, that’s it

Seize the morning
with Zed Alarm.

Your alarm only stops when you get out of bed and tap the tag.

Simple, but it works.

No batteryiPhone & AndroidFree UK delivery
ONLY£25ONCE
06:30
Up you get.Scan tag
Up you get.Scan tag
You’re up.
Join the5am club

Three steps.
No way out.

01Stick it

Put the tag somewhere you have to walk to. Bathroom, kitchen, by the kettle.

02Set it

Set your alarm in the free Zed Alarm app. Pair the tag once.

03Tap it

When it rings, the only way to stop it is to get up and tap the tag.

The app can’t be deleted while your alarm is set, and it locks 2 hours before it rings.
The tag has no battery. Nothing to charge, ever.

The science of getting up

Get your mornings back.

One alarm. Out of bed. Here’s what changes.

A year of mornings

56% of mornings start with snooze.

0hback every year with Zed
Snoozed Up first time
Robbins et al., Scientific Reports, 2025 · 21,000+ people, 3 million nights
Better sleep

Snoozing breaks your dream sleep.

The last hours before waking are rich in REM. Each snooze cuts it into light, broken sleep.

Habit

Build a streak.

🔥14day streak
MTWTFSS
Body clock

Same time. Every day.

Light & movement

Up, moving, into the light.

Walking to your tag gets you on your feet, and morning light is the strongest signal for your body clock.

More time

Time for the good stuff.

06:30Alarm
06:31Tag tapped
06:35Kettle on
06:45Breakfast
07:05Out, awake
The tag

£25.
Once.

Stick it somewhere you have to walk to. Pair it with the free app. No battery, no subscription, no way out.

Buy Zed Alarm

Free UK delivery · 14-day returns

Zed vs the rest.

Unbed
GetUp Alarm
Phone across the room
Price
£25One payment. That’s it.
£70full price
£26.99
Free
Subscription
None
Optional
None
None
Snooze button
None
None
None
Yes
Emergency stop
None
Yes
Yes
Yes

Questions.

How does it work?

Stick the tag somewhere you have to walk to — the bathroom, the kitchen, by the kettle. Set your alarm in the free Zed Alarm app. When it rings, the only way to stop it is to get up and tap your phone on the tag.

Can I snooze it?

No. There’s no snooze button. It rings until you tap the tag.

Can I just delete the app?

No. On iPhone, Zed uses Screen Time so the app can’t be deleted while your alarm is set.

Can I change my alarm the night before?

Yes — up until 2 hours before it rings. In the last 2 hours it’s locked, and only the tag can turn it off.

Will it ring if my phone is on silent?

Yes. Zed uses your phone’s built-in alarm system, so it rings through silent mode.

Which phones does it work with?

iPhone and Android phones with NFC.

Does the tag need charging?

No. There’s no battery. Nothing to charge, nothing to replace.

What if I lose the tag?

Pair a new one in Settings in a few seconds. Your streak stays.

Is the app really free?

Yes. No subscription and no in-app purchases. You only pay for the tag, once.

Delivery and returns?

Free UK delivery. Dispatched in 1–2 working days. Not for you? Tell us within 14 days of it arriving and send it back for a refund. Delivery & returns